About Hostess the label

Hostess the label began with a love of creating and a life spent travelling.

For founder Nicky Coventry, that love started at school, designing and making pieces she would wear in the annual fashion parade. It stayed with her through 21 years flying internationally with Qantas, living out of a suitcase and learning what earns its place in a wardrobe.

She wanted pieces that felt considered, comfortable and effortless. Ready for the airport lounge, dinner somewhere new, and everyday life in between.

After losing her beloved father, Nicky decided to stop putting her dream on hold. Hostess the label was born, its name a quiet nod to the career that shaped her.

Australian designed and globally inspired, the label brings together timeless shapes and thoughtful details. Pieces chosen with care, to be worn often and made your own.

“I wanted to create the wardrobe I always needed but could never find.”

Nicky Coventry, Founder